How to maximise your Chambers and Partners results
We understand the amount of work that goes into the directory submissions, so whenever the results are released, you want to capitalise on all of the hard work. Chambers and Partners is one of the most respected legal directories globally, providing independent rankings and insights into leading law firms and practitioners. For many lawyers and accountants, inclusion or advancement in Chambers and the High Net Worth guides serves as a mark of excellence and credibility. But the true impact of a Chambers and Partners ranking is determined not only by being listed, but also by how you leverage this achievement once the results are published.
Whether you are newly ranked, moving up a tier, or maintaining a longstanding position, the following steps will help you maximise the value and visibility of your achievement.
1. Internal Communication and Celebration
After the results are published, the first step is to inform your internal team. Recognition in Chambers and Partners is the culmination of hard work, client dedication, and professional excellence. This can also be helpful for cross departmental referrals so that other teams know what work you offer.
2. Updating Marketing Collateral and Digital Presence
A Chambers and Partners ranking is a powerful marketing tool. Timely updates to your marketing materials ensure you make the most of this validation.
• Website: Add the new ranking to your website's homepage, lawyer profiles, and relevant practice area pages. Use the official Chambers and Partners badge (in compliance with their guidelines).
• Social media: Announce your achievement on LinkedIn. Tag Chambers and Partners and use appropriate hashtags to increase visibility.
• Pitch materials and proposals: Update pitch decks, RFP responses, and capability statements to reflect your current Chambers ranking. This can strengthen your business development efforts.
• Email signatures: Add a line or badge indicating your Chambers ranking to your email signatures for extra credibility.
3. Thank your referees
Say thank you! If you take only one thing from this article this is the key task to do. Acknowledge that client feedback played a vital role in your ranking so make sure to thank all of your referees. Send personalised thank-you notes to clients who participated in the Chambers research process or who have supported your practice.
4. Leverage the Chambers Commentary
Chambers and Partners provides editorial commentary alongside rankings, often highlighting strengths, recent work, and client testimonials. Some of the commentary is gold and these testimonials should be used across your marketing.
5. Tell your clients
Client alerts and newsletters: Mention your ranking in client communications, but always frame it as a reflection of your ongoing commitment to excellence and client service rather than self-congratulation.
Of course, promoting any results should be done with your clients in mind and making sure that any promotion is in line with your usual tone and discretion.
If the results weren’t as you hoped, this is also a time for reflection and understanding of how next year can be improved. Donaghey & Chance help a small number of companies per year with their submissions. If you’d like to learn more about this please email Eileen Donaghey for a confidential conversation.